Final Logo and sample pages from the Educators' Resource Guide.
The logo was created in Adobe Illustrator. The Educators' Resource Guide was created in InDesign.
Logo Design / Phase 1: Initial Concepting. First presentation, developed as a series of pages, shows wide range of concept options and the thinking that inspired each option.
This page shows the imagery and key words that inspired the concepts.
Logo Design / Phase 1: Initial Concepting
Presentation page showing initial typeface study. Typefaces were selected based on criteria that included: compatibility with client's existing identity, simplicity, modernity, relating to classroom and architecture.
Logo Design / Phase 1: Initial Concepting. This concept is most related to the client's existing logo.
Logo Design / Phase 1: Initial Concepting. This concept is about Art + Science / Eclectic Assemblage.
Logo Design / Phase 1: Initial Concepting. This concept is about "building", enclosure, and geometry in motion.
Logo Design / Phase 1: Initial Concepting. This concept is about Science + Art and is influenced by Buckminster Fuller. The logo options capitalize on the use of optical illusion, perspective, dimensionality and modularity.
Logo Design / Phase 1: Initial Concepting. This concept is about transparency, layering, intersection and interaction.
Logo Design / Phase 1: Initial Concepting. This concept is about energy and expansion, as well as inside / outside and diagramming.
Logo Design / Phase 1: Initial Concepting. This concept is about movement, energy and analytical progression.
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Logo Design & Print Collateral: Design LAB
Design LAB: Learn And Build is a classroom design education program sponsored by The Architectural Foundation of Cincinnati and the Cincinnati Chapter of AIA. Local professionals team with educators to guide students through a themed architectural design project, emphasizing the development of research and observation skills, critical-thinking, problem solving, communication, and creative expression.
The client wanted the logo to focus on the PROCESS of designing for the built environment, as well as critical thinking, research, creative expression, sustainability, and team building. It was also required to be compatible with the AFC logo.
Available
Freelance
Janice Radlove
Graphic Designer with Environmental Graphic Design Specialty
Cincinnati, OH