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Philippine Flair Open 2012

In August and September of 2012, I was commissioned by bartender-entrepreneur Richie Cruz to design marketing materials for his event, the first Philippine Flair Open. This event is an invitational contest to both local and international flair bartenders to show off their skills and compete in Pasay City, Philippines. Includes traditional marketing such as posters and streamers, and digital marketing such as Facebook timeline covers and profile photos.

The design takes inspiration from warning signs, to underscore the exciting, dangerous, and eye-grabbing sport of flair bartending. Colors used are yellow, red, and blue, the colors of the Philippine flag, with the yellow overlapping for the warning sign look. The logo will also be used in trophies and medals.

Jed Segovia
Artist and Designer Makati, Philippines