My involvement with this organization began with understanding its history and importance:
Capital Cause was founded on the idea that the small contributions of like-minded young professionals can affect change. The focus of targeting volunteer hours and awarding micro-grants speak to this concept, and it is the hope that through these efforts the organization is able to build a new generation of donors committed to giving back over the long term.
The organizations history was the driving factor in branding its identity. Through numerous conversations with its founders and led brainstorming sessions the final result was of the idea "every little bit helps". The concept shows the concept of small monetary donations to help a greater cause by supporting the organization. Speaking to their objective to engage young professionals in the giving process in order to create a new generation of donors
