Jonathan Thai Pro

Concrete Couture.
Aggregate was a product venture where we sought to experiment with an unconventional material- concrete. We contextualized it as a design element on minimal analog watches, which evolved into an entire brand. Aggregate was not only successfully funded on Kickstarter, it is now a full fledged global brand, featured in publications such as GQ and Business/Design Insider, Coolector, and ABlogToWatch.

• Industrial Design
• Fashion Design
• Product Design
• CMF