Julie Erdman

Ad Campaign for Garden Fresh Salsa - The objective was to create an outdoor and ambient ad to gain awareness and increase sales for Garden Fresh Salsa. The concept was to have a tomato plant look like it was being freshly picked from the garden with the roots being exposed hanging off the billboard, emphasizing that they are all natural ingredients picked straight from the garden. The ambient ad would be very eye catching and lead you to the Deli Department where the salsa would be located.

• Packaging Design