Creative Director, Designer, Illustrator, Branding Consultant

Julie Keenan, Circle K Studio

San Francisco, CA

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About

I'm Julie Keenan—an exceptionally versatile, award-winning design professional with 20+ years of experience developing consumer brands, brand strategy and corporate identity, from boutique niche markets to mainstream corporate America. My work offerings include web and digital design, print, packaging, environmental, and event design, textile and interior design, and branding consulting.
Education
- BFA Graphic Design
  
  University of Washington
Experience
- } Design Instructor
  
  Academy of Art University
  
  San Francisco, CA
  
  » Developed syllabus and course objectives for Print 1 design course, which included projects focused on publication design (books, magazine and catalogs, as well as event design systems) » Led and guided students to do their best work, while inspiring and teaching them the foundations of the print aesthetic to have finished products for their portfolios. » Provided guidance and consultation on student portfolios for entrance into the job market.
- } Senior Design Contractor, UI/UX Design Specialist, Art Director
  
  UI/UX design and strategy
  
  } Senior Design Contractor, UI/UX Design Specialist, Art Director » Designed managed and implemented results-driven solutions for a focused group of local national and global clientele in an array of business sectors consumer packaged goods biotech beauty pharma education high tech hospitality wellness and luxury brands. These comprehensive programs included print design consumer packaging web/digital/social design corporate ID systems, naming, illustration, branded environments, retail and brand strategy, and studio management » Performed roles of designer, creative director, project manager, illustrator, photographer, brand strategist, art director of photography and illustration, print production supervisor and studio manager, overseeing a team of 8+ members » Created branded template systems and strategies for select clients » Created highly complex corporate brand systems, from soup to nuts
- } Design Director, Branding Designer
  
  AAA Northern California, Nevada & Utah
  
  San Francisco, CA
  
  Creative Services Group » Managed a team of 5+ designers, production staff and contractors to support enterprise goals while creating print collateral, UI/UX design, event, packaging and retail for the AAA brand. Result: a well-managed team, going for the big idea and delivering superior client solutions. » Managed projects for all marketing teams by creating client agreements and fostering long-term relationships with all business partners. » Managed brand alignment for collateral, broadcast, radio and outdoor for multiple design and advertising agencies, conducting biannual brand forums. » Developed a brand systems approach in the design of all collateral and brand strategy, to ensure integration of the AAA brand in all business channels. » Conducted internal and external AAA brand audit with the engagement of the team. » Created and managed a digital asset management system to support AAA enterprise goals, saving the company $200,000 annually negotiated business contract to assure best pricing. » Developed and directed creative and strategy for AAA brand Image Library, while serving as the secondary photographer annual savings to AAA-$250,000. » Provided project management for brand environment and architecture project, including design and strategy for new AAA corporate headquarters, in cooperation with a large cross-functional, cross-practice team.
- Circle K Studio
  
  Vallejo, CA
- } Senior Design Contractor, UI/UX Design Specialist, Art Director
  
  Ronsen Consulting
  
  San Francisco, CA
  
  » Created corporate identity, UI/UX design solutions, print collateral and branding solutions for a wide range of local, national and global clients across many platforms » Managed relationships with multiple vendors » Provided implementation for all identity and print solutions created all pre-production files for all digital/web solutions » Provided copywriting and editing for online and print content » Provided Social Media Programs for select clients » Created branded template systems for select clients and internal branded products » Created branding guidelines for select clients Julie Keenan linkedin.com/in/juliekeenan juliekeenan.com
- } Branding Designer
  
  Landor Associates
  
  San Francisco, CA
  
  Art Director, Illustrator, CPG Design Specialist » Directed and presented creative for print and packaging projects to national clients in various business categories, including dairy, paper goods, retail, customer service and technology. » Created designs for print, corporate identity, brand identity and brand environment projects for major brands such as 7-UP, Coors, Chandon, Rand McNally and Target. » Managed and inspired junior designers to explore big ideas and deliver superior results. » Art directed photography and illustration for various print and packaging projects. » Supervised print production for various national print and packaging products.
Awards

Awards and Publications/

Awards/

American Corporate Identity Awards

Best of the Bay—Invitation Design

Brand Design Association Awards

Graphic Design USA Awards

The American Advertising Awards

The West Coast Show

Industrial Design Excellence Awards

The Mobius Awards

Northwest Regional Design Awards

NW Addy Awards

LULU Awards

Global Design Awards

International Brand Packaging Awards

Books & Publications/

Communication Arts

Print Magazine

Graphic Design USA

Step-By-Step Magazine

Applied Arts Magazine

1000 Design Details

Best of Brochure Design 8

Best of Logo & Stationery Design
Affiliations

AIGA
Industries
Skills
Elsewhere on the Web
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On Coroflot

@juliekeenan, member since 2012
- Followers 5

Environmental Graphics

Environmental Graphics from Julie Keenan, ...

Environmental Graphics

Environmental graphics for corporate events, corporate buildings and retail spaces.

Oracle OpenWorld 2012 — Moscone Center Lobby Signs

Oracle OpenWorld 2012 — Moscone Center Welcome Signage

Oracle OpenWorld 2012 — Truss Signs

Oracle OpenWorld 2012 — Directional Panel Signs

Oracle OpenWorld 2012 — Directional/Schedule Show Signs

Oracle OpenWorld 2012 — Customer Experience Registration Desks

Oracle OpenWorld 2012 — Outdoor signs and graphics

Oracle OpenWorld 2012 — Outdoor Graphics

Oracle OpenWorld 2012 Outdoor Signage

Oracle OpenWorld 2012 — Outdoor banners

Oracle OpenWorld 2012 — Moscone Center West Window Graphics

Oracle OpenWorld 2012 — Moscone Center West Window Graphics

Oracle OpenWorld 2012 — Sony Metreon Building Graphics

Oracle OpenWorld 2012 — Bus Wrap and Transportation Signs

Oracle OpenWorld 2012 — Westin St. Francis Show Sign

Oracle OpenWorld 2012 - JavaOne Outdoor Signage

Oracle OpenWorld 2012 - JavaOne Promotional Notebook

Oracle OpenWorld 2012 - JavaOne Promotional T-Shirt Front

Oracle OpenWorld 2012 - JavaOne Promotional T-Shirt Back

Greenlight Project Rally and alternative fuel event - Stage backdrop

Greenlight Project Rally and alternative fuel event - Entrance/Welcome Sign

Greenlight Project Rally and alternative fuel event - Interior signage

Greenlight Project Rally and alternative fuel event - Interior signage

Greenlight Project Rally and alternative fuel event - Seen here is one of the AAA fleet cars, with co-branding of Greenlight Project and AAA.

AAA NCNU Corporate Offices, Walnut Creek, CA - Example of building signage and architectural details.

AAA NCNU Corporate Offices, Walnut Creek, CA - Example of building signage and architectural details.

Wall mural, hung at AAA Call Center in AZ

Museum Installation - Portion of AAA Timeline, at Call Center in AZ

Series of AAA Travel Posters

AAA retail store, featuring bilingual wayfinding signage and promotional posters

AAA Retail Store - Promotional Signage

AAA booth at SF Auto show, featuring the AAA Greenlight Project

AAA booth at SF Auto show, featuring the AAA Greenlight Project

Environmental Graphics

Environmental graphics for corporate events, corporate buildings and retail spaces.

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Freelance, Full-time

Julie Keenan, ...

Creative Director, Designer, Illustrator, Branding Consultant San Francisco, CA