Rodan + Fields Haircare Launch Homepage - When Rodan + Fields—a dermatologist-based skincare brand—launched their first haircare line, they needed to convince customers and consultants they knew as much about strands as they did about skin. I helped develop this campaign headline, along with supporting copy for the entire launch, highlighting their scalp-focused approach.
NUDE Skincare Brand Statement Homepage – Encapsulating the brand’s philosophy in a concise statement, this copy explained why NUDE is obsessed with nutritious natural skincare ingredients, and what it means for your skin.
Organic cotton is the cornerstone of the Burt's Bees Baby brand, so the page dedicated to explaining what makes it special really had to hit home. I created this copy to give the details on why organic is the best choice for babies and parents alike.
Betternatured.com Shampoo & Conditioner Landing Page - Shop category page for a naturally-derived hair care brand with a playful attitude.
Betternatured.com Product Page - Product page for Hydrating Leave-In Milk, one of the brand's star products.
WearSPF “JT’s Story” Landing Page - Professional golfer Justin Thomas is the face behind the WearSPF sun care brand. I wrote this page from his perspective, weaving in both his golfing background and its relevance to the brand’s sun protection mission.
Dagne Dover Mini Tote Product Page - This handbag brand built a following with its best-selling Tote, designed with a structured interior to make finding things less of a hassle. This product copy assured fans that the smaller version still retained the functionality they fell in love with.
White House Black Market Earring Product Page - To sell trendy ear jackets, this copy told the uninitiated how to wear them, while weaving in all the elegant details.
White House Black Market Dress Product Page – A key feature of WHBM’s brand is to provide fit details and “how to wear” suggestions in their product copy, both of which were seamlessly incorporated here.
Lash Star Beauty Homepage – Renowned makeup artist and “lash queen” Tracy Murphy was launching her own line of lash-focused beauty products. I wrote copy for her very first homepage that made a splash while introducing the brand.
Lash Star Beauty Visionary Lashes Product Description – When a brand that’s all about lashes launches a pair of falsies, they’d better be special—and this product description made sure they sounded that way.
Blissworld.com About Us Landing Page - The 'About Bliss' page on blissworld.com encapsulated the brand's unique philosophy into a description that was brief yet full of personality.
Blissworld.com Fashion Landing Pages - These landing pages combined chic style items with complementary bath and body products and fun callouts.
Blissworld.com DC Spa Landing Page - This page created excitement about the launch of Bliss Spa's Washington D.C. location by weaving in a unique form of political humor.
Blissworld.com Rhythm & Bliss Massage Landing Page - When Bliss launched a revolutionary treatment in which therapists massage in time to music, this landing page copy described exactly what clients could expect from the unusual experience.
Blissworld.com Scent Quiz Page - To build buzz about Bliss' different bath and body scents, we created this quiz that determined your ideal fragrance based on your personality (and gave you a good laugh).
Blissworld.com BKR Brand Page - Bliss carries products from a vast selection of third-party brands, and each one has its own brief intro on blissworld.com - such as this one for BKR, makers of eco-friendly water bottles.
Blissworld.com Perricone MD Product Page - Online product description for a universal makeup base for all skin tones.
Bliss Blog Post: The Youth As We Know It - In honor of Bliss' Product Of The Month, The Youth As We Know It Anti-Aging Moisture Cream, I blogged about something personal: why it's my mom's favorite.
Viva Naturals Careers Page – This organic food, supplement and beauty company prides itself on employees who practice what they preach. Their “careers” page used that angle to explain the gig’s requirements and benefits to potential applicants.
AGEbeautiful TEASEless Homepage – This unique product allows users to achieve the same volume, texture and lift they could normally only get from backcombing, or “teasing,” their hair—a message communicated through some simple yet effective wordplay.
Zotos Professional “About Us” Page – As a major innovator in the hair industry since 1929, Zotos Professional had quite a story to tell. This in-depth “About Us” page served to reinforce both the brand’s rich history and its modern values.
Peach And Lily Mizon Snail Repair Cream “Must-Know” Copy - Each product page on Peach And Lily’s website features a tab that gives a snapshot of the item’s must-know features and benefits. This one convinced customers that Mizon’s unsavory-sounding Snail Repair Cream was a must-have.
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Digital - Web/Content
