Got Documentation? - A seven postcard series was conceptualized, designed, printed and mailed in accordance to brand standards. The cards were mailed out once a month and engaged the recipient through questions that spoke directly to common operational problems.
Humanly Possible - Assisted in brand standards for the 3M HIS Humanly Possible campaign. Changes were made the corporate standards to heighten the impact of the brand through color and inclusion of the Post-It note. The Post-It note adds integrity to the health information brand by alluding to 3M’s global impact.
A comprehensive book detailing the required elements, colors, typography, etc. was generated as a reference for 3M HIS employees, business partners and vendors.
BWMC Fundraiser - Poster for a fundraiser for the Baltimore Washington Medical Center. The event was held at a Chinese restaurant and the illustration style was inspired by Asian brush work.
Solution Sheets - Layouts for data sheets for a division of 3M based on their corporate standards.
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