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McCann Erickson Singapore [May 2008 - June 2010]
Hot Devil Drumlets Press Release - KFC has partnered with McCann Erickson to relaunch its Hot Devil Drumlets in Singapore with new packaging and an integrated campaign to support the rebrand.
The new packaging is designed to look like a matchbox, highlighting the fiery, spicy taste of the drumlets inside. Running across print, direct mailer, point-of-sale and outdoor.

Client: KFC Singapore
Matchbox Cover - KFC has partnered with McCann Erickson to relaunch its Hot Devil Drumlets in Singapore with new packaging and an integrated campaign to support the rebrand.
The new packaging is designed to look like a matchbox, highlighting the fiery, spicy taste of the drumlets inside. Running across print, direct mailer, point-of-sale and outdoor.

Client: KFC Singapore
In-Store Poster - KFC has partnered with McCann Erickson to relaunch its Hot Devil Drumlets in Singapore with new packaging and an integrated campaign to support the rebrand.
The new packaging is designed to look like a matchbox, highlighting the fiery, spicy taste of the drumlets inside. Running across print, direct mailer, point-of-sale and outdoor.

Client: KFC Singapore
KFC & McCann Rebrand Drumlets - KFC has partnered with McCann Erickson to relaunch its Hot Devil Drumlets in Singapore with new packaging and an integrated campaign to support the rebrand.
The new packaging is designed to look like a matchbox, highlighting the fiery, spicy taste of the drumlets inside. Running across print, direct mailer, point-of-sale and outdoor.

Client: KFC Singapore
In-Store Poster - KFC Bandito - It's Back It's Better It's Toasted!

Client: KFC
In-Store Poster - KFC Bandito - It's Back It's Better It's Toasted!
Ultimate Value Box - -Delivering Irresistible Value To Your Doorstep!
-Value meal 2009 Chinese poster

Client: KFC
Hot Box - Hot box - Unleash The Excitement! 2009

Client: KFC
Hot Box Mailer [Cover & Back] - Unleash the Excitement with KFC DELIVERY!

Client: KFC
Hot Box Mailer [Inside Pages] - Unleash the Excitement with KFC DELIVERY!

Client: KFC
Taste The Blast In-Store Poster - * This poster was done by one of the art directors. I designed the BLACK PEPPER CHICKEN icon.
KFC a.m. taste the difference - Coupon front cover design - Make every morning a celebration!

Client: KFC
In - Store Poster - The Tastier Way to Start the Day!
Main Launch Bus shelter Posters - The Tastier Way to Start the Day!
• a.m. Platter • a.m. Porridge • a.m. Waffles & Eggs
Mailer Designs - 1. Chinese New Year - Celebrate the Festival of Spring with KFC DELIVERY!

2. Delivery Promo Mailer - WIN 2 Return Air Tickets to Bangkok Daily with KFC DELIVERY!

3. Taste Campaign - Discover the ORIGINAL TASTE with KFC DELIVERY!
World Hunger Relief 2008 - Brochure Design for World Hunger Relief Programme [6pp, A4 1 fold to DL]

Client: KFC
Youth Report - Teen Bees of the Digital Age [open mind quarterly Vol 1, 2010]
* Not finalised

Client: McCann Erickson Singapore
Youth Report - Teen Bees of the Digital Age [open mind quarterly Vol 1, 2010]
* Not finalised

Client: McCann Erickson Singapore
GMP 2010 Calendar - The GMP Group
has spread no effort in shaping the destinies of professionals across Singapore and the region. Over time, GMP has grown to become one of Singapore's largest staffing and HR consultancies, with six specialist divisions pressed into service to find solutions for clients and candidates.

Art Director: Karen Lim / Jenny Hew
Illustrator: Christopher Wong
GMP 2010 Calendar - TRANSFORMER
Eeveryone wants to be someone. And once they are someone, they want to be someone else. This year, we pay tribute to this constant need to transform-be it for a genuine ambition, or an invigorating flight of fancy.

So, go ahead and pick who you want to be. With GMP, you have the perfect opporunity to transform into someone special.

Art Director: Karen Lim / Jenny Hew
Illustrator: Christopher Wong
GMP 2010 Calendar - TRANSFORMER
Eeveryone wants to be someone. And once they are someone, they want to be someone else. This year, we pay tribute to this constant need to transform-be it for a genuine ambition, or an invigorating flight of fancy.

So, go ahead and pick who you want to be. With GMP, you have the perfect opporunity to transform into someone special.

Art Director: Karen Lim / Jenny Hew
Illustrator: Christopher Wong
GMP 2010 Calendar - TRANSFORMER
Eeveryone wants to be someone. And once they are someone, they want to be someone else. This year, we pay tribute to this constant need to transform-be it for a genuine ambition, or an invigorating flight of fancy.

So, go ahead and pick who you want to be. With GMP, you have the perfect opporunity to transform into someone special.

Art Director: Karen Lim / Jenny Hew
Illustrator: Christopher Wong
Maybank - Youngstarz Account - • Occupation DL Brochure - Cover Page
• Door Hanger

Art Director: Joseph Koh
Designer: Karen Lim
Illustrator: eeshaun
MAYBANK - Youngstarz Account - • Chinese New Year Paperbag

Art Director: Joseph Koh
Designer: Karen Lim
Illustrator: eeshaun
MAYBANK - Youngstarz Account - • Youngstarz Chinese New Year Poster - Coloring Contest!
• Letter
• Passbook

Art Director: Joseph Koh
Designer: Karen Lim
Illustrator: eeshaun
Maybank - Great Singapore Sales - GSS Ad in The Straits Times
• 15% Rebate at Forum. The Shopping Mall.
THE SEAL Newsletter - McCann Worldgroup THE SEAL - Southeast Asia Issue #5, August 2009
Panasonic VIERA - Panasonic 3D TV - Today Ad
• Step Into A Brilliant New World, Don't Just Watch It!

Art Director: Katherine Koh
Designer: Karen Lim
L'ORÉAL Paris - The 1st Total Repair for damaged hair.
• 5 hair problems 1 solution

Client: L'ORÉAL SINGAPORE PTE LTD
L'ORÉAL Make-Up Range - L'Oreal - Lip Duo Compact
• The 1st longwear lip duo compact. Infallible color and comfort up to 16hrs!

Client: L'ORÉAL SINGAPORE PTE LTD
L'ORÉAL Derma Genesis - L'ORÉAL DG Insert: A new beginning for youthful skin

Client: L'ORÉAL SINGAPORE PTE LTD
L'ORÉAL Derma Genesis - L'ORÉAL DG Insert: A new beginning for youthful skin

Client: L'ORÉAL SINGAPORE PTE LTD
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McCann Erickson Singapore
Comments (6)
Karen Lim
Midweight Graphic Designer Melbourne, Australia