Dr. Ellen Marmur is a successful cosmetic dermatologist in New York. Having spent a good portion of her career at Mount Sinai, Dr. Marmur started her own practice in 2012. As with all start-ups, she required a complete brand identity package: a logo; typography, color and graphic elements; imagery style; messaging; a website; business collateral, promotional materials and interior design, including signage.
The visual brand was created from a strategic approach of reaching clients through a fresh, clean and approachable look and feel. We looked at wholesome, “real” images of people and the comforting, fresh images of nature. In addition, we introduced a lively palette of greens and patterns to stand out from competition. These palettes were also intended to work across packaging of skin care products.
