Weil, Gotshal & Manges LLP
Weil, Gotshal & Manges LLP from Karin Loglisci
Weil, Gotshal & Manges LLP

The international law firm, Weil, Gotshal & Manges LLP, launched their new brand in 2010. Shortened to “Weil”, the brand encompassed a new identity, contemporary typography, a vibrant and inviting green palette, powerful black & white photography and a clean grid structure. To help launch and teach the brand to employees, we worked with Weil to create a brand book that would tell the overall story of the new brand and the meaning behind its creation and use.

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Weil, Gotshal & Manges LLP

The international law firm, Weil, Gotshal & Manges LLP, launched their new brand in 2010. Shortened to “Weil”, the brand encompassed a new identity, contemporary typography, a vibrant and inviting green palette, powerful black & white photography and a clean grid structure. To help launch and teach the brand to employees, we worked with Weil to create a brand book that would tell the overall story of the new brand and the meaning behind its creation and use.

Karin Loglisci
Brand Consultant + Creative Director New York, NY