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TORI - Packaging

‘TORI’ is a wabi-sabi inspired brand with an organic aesthetic. Renowned for its Japanese influence, wabi-sabi is centered on the acceptance of imperfection and impermanence. The bird house itself was developed from a combination of geometric shapes and transformed through the use of natural materials such as bark and rice paper to portray an organic element. While these materials help blend the birdhouse into its environment, the logo itself is quite eye-catching. Birds are renowned for finding shiny objects appealing and would naturally collect such an item for its nest.
The packaging is made of 100% biodegradable materials.

Karla Samuels
Industrial Design Student Sydney, Australia