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Lead redesign concept. Gently flowing waves frame the new label graphics while offering ergonomic gripping
More Sketching - Runner-up designs included a more angular, shield inspired bottle to defend against tough stains and a softer bottle with iconic racetrack label and long handle for adjustable gripping. All concepts aiming to push shelf presence and elevate brand perception.
Family line-up with wave language infused into all sizes - Keyshot
Matte & gloss finishes to help the sculpted forms pop.
Detergent Bottles : Oxiclean HD

Bottle redesign for the Oxiclean Detergent brand - In stores now!

Freelance, Full-time
Karl Brower
Product / Industrial Designer Chicago, IL