As a group we decided that a water bottle would be a good product to represent our brand. This was because it is an active brand and a water bottle would fit into all of the different aspects. These are some of the initial ideas that I generated.
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From the sketches we decided upon a final idea to model. The model was created to assess the ergonomics, we needed to know if it was comfortable to hold and if the proposed drinking angle was viable. We also took some photos of the bottle in a situation which reflects the adventurous side of our mood board.
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Having designed the bottle, we decided that the lid would also need some consideration. We have designed the lid with quick usage in mind. So the user can access a drink quicly when they need to, withought needing both hands.
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These are the final renders of the water bottle we decided to go with. The green has reference to our mood board and to the key words.
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Branding Project
As a group project we were asked to develop a brand from three key words chosen from looking at a group members attributes and personality. The words our group chose were aspirational, adventurous and creative. Using these we designed a product to communicate our brand.
Group members: Thomas Richardson, Chetan Mistry, Alex Daniels, Greg Peacock and Kate Jackson. (CAD model courtesy of Greg Peacock)
