My concept for the poster was to take the primary colors red, yellow, and blue and then to have them bleed together to make the secondary colors. I used a fractured class look to help the colors stand out and a spotlight appearance to give emphasis to the TAD logo at the top. The background is grey with white pin stripes angling in towards the middle to give the poster added depth.
Front and back spread of the event program. To keep the campaign cohesive the same design was given to the event program inside and out.
Program inside.
For the guerrilla marketing the use of the stairs on campus helped utilize a common object in daily life that helped draw attention to the event since a majority of students use the stairs throughout the day.
The way-finding used the spotlight affect similar to the event poster but instead of the ends meeting together, an arrow was added to the end to help guide people to the event.
End of the show survey.
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TAD Talks - Event Campaign
TAD Talks is a yearly show Bemidji State University's Technology, Art, and Design department hosts. They invite industry professionals to give speeches and creative insight into what it takes to survive in the design world. For this project I was instructed to create signage, guerrilla marketing, and way-finding.
