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Get Involved

Proactively initiated a project to improve the user experience of the 'Get Involved' section of the website.
Carried out usability tests to identify problems with key tasks.
Liaised with content owners to gather requirements and ideas for how their pages could be improved.
Created a new site map using insights from research, and validated it with tree testing.
Doubled page views for campaigns.

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Kate Roberts
User Experience Consultant San Francisco, CA