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The American Law Institute Centennial

In the fall of 2021, ALI officially launched the Second Century Campaign.

One of the essential components needed for a successful campaign was an anniversary logo. This logo would serve to mark the anniversary, but also as a transition between the first and second centuries.

Previously, the ALI logo focused heavily on tradition: featuring classical colors and an allusion to the Torch of Knowledge. However, it was not very modern. The reimagined logo kept the original colors and introduced a new, streamlined layout, which could be built upon in ALI’s second century.

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Available
Freelance, Full-time, Moonlighting
Kathleen Morton
Art Director Philadelphia, PA