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ReBranding CHIFOO

The rebranding of CHIFOO (Computer-Human Interaction Forum of Oregon) had been in discussion for years when I joined the executive board in 2014 as the Communications Chair. The plan to restructure and rebrand came to a head in 2015 when the website began crashing and its backend began to unravel.

Taking in CHIFOO's history, current and future goals and input from CHIFOO members, we began the rebranding process in 2015. We began by addressing the logo, IA and researching the current main user complaints about the older website.

After completing research of similar websites, a first draft of a new IA, and many discussions, we began work on the website design. We went through example wireframes of possible website themes and looks that would convey a welcoming "vibe", a sense of community, and updated modern feel.

We launched the site and logo in January of 2016 to go along with CHIFOO's 2016 Speaker Series. We are thrilled with having a responsive, clean and modern website.

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Kathryn Adams
Industrial, Web and Graphic Designer Portland, OR