Bed Bath & Beyond Corporate Ads - Print ads that utilize juxtaposition to feature the variety of products that Bed Bath & Beyond offers.
Bed Bath & Beyond Gift Cards - Gift Card exploratory for a variety of seasons and occasions.
Birthday Candles - Playful, typographic approach for Bed Bath & Beyond's birthday products.
Bed Bath and Beyond

Client: Bed Bath & Beyond

Bed Bath & Beyond is known for a wide breadth of product, quirky marketing and 20% off coupons that never expire.

Role: Graphic Design & Art Direction

Worked on a team of 15 to help support all aspects of the agency’s largest account. Responsible for designing all email marketing campaigns and created new gift card concepts. Also created ad concepts for corporate marketing as well as the bridal arm of the business. Designed and art directed the November 2011 circular that was distributed to over 6 million households. Worked with photographers and stylists to create engaging product photography.

Kathryn Fiduccia
Art Director Los Angeles, CA