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Costume Party
Client: Pamson Enterprises
Costume Party is a brand owned and licensed by Pamson Enterprises, a Hong Kong based consumer product manufacturer.
The objective of the project was to create new packaging and branding concepts for Pamson to implement on their existing costume lines. Originally called Costume Cat, the creative team felt that Costume Party had a more sophisticated lifestyle feel. Logo and packaging designs were inspired by high-end fashion brands. The brand’s product offerings were split between child and adult costumes, so each got their own unique treatment.
Role: Art Direction
Researched packaging trends and materials and worked with 3D graphic artist to create packaging concept renders.
