Client: EmailPostcards

EmailPostcards is a family-owned start-up in Los Angeles. They provide a platform for corporations and business professionals to send personalized ecards to their customers.

Role: Art Direction & Project Management

Worked closely with client to understand the business and make recommendations based on industry best practices and competitor research. Developed brand strategy and framework for a fun and engaging brand experience. Identified ecard categories based on seasonality and trends. Provided art direction to designers to create logo options, style guide and ecard designs. Worked with an illustrator to produce custom branded artwork. Managed overseas development teams during QA, launch and post-launch.

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Kathryn Fiduccia
Art Director Los Angeles, CA