Haiku Electronics

Client: Haiku Electronics

Haiku is an emerging electronics brand who sells primarily on Amazon. The objective of the project was to create a unique and iconic brand identity, starting with a line of MicroSD Cards and Adapters. The branding also needed to be broad enough to feel appropriate for future products.

Role: Art Direction & Project Management

Researched current electronics brands and worked with graphic designers to establish appropriate logo, color palette, style guide, product graphics, packaging, product inserts and Shopify website graphics. Provided art direction to photographer and 3D artist for Amazon product images. Presented creative to client and gave recommendations based on competitive research. Set up front end of Shopify e-commerce website.

Kathryn Fiduccia
Art Director Los Angeles, CA