Macadamia Professional

Client: Macadamia Professional

Macadamia Professional is known as the oil authority for global textures. They carry hair products for all hair types, from baby fine to ultra curly to textured. Giannandrea, a world-renowned celebrity stylist, is the brand’s primary ambassador.

Role: Graphic Design

Established the look and feel of the responsive e-commerce website. The objective was to create an editorial layout that featured a variety of content, including: Macadamia Muses, fashion and lifestyle imagery, celebrity stylists and product. Collaborated with a small team of designers to create all desktop and mobile UI and implement best practices in user experience. Worked with a team of developers during the QA, launch and ongoing website maintenance.

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Kathryn Fiduccia
Art Director Los Angeles, CA