Laying Out The Lab
This unique flip-over style magazine is a long-established publication that needed an over-haul. Based on the feedback from our readers, industry peers and our editorial and production team, we realized the magazine needed to be re-shaped to fit better within the ever evolving community. The goal was to improve feature layouts, develop a more streamlined look and update the usage of font and photo treatments.
Ultimately, the re-launch of this magazine has been a major success, with continued interest from new advertisers/partners and feedback from the science industry as a whole. The new style and format excels Lab & Bio on top of the science industry go-to list and identifies us a major contender alongside our competitors.
