Revitalizing A Mag
Spa Inc. is a well-established magazine delivering relevant content and ideas to the spa industry. I was given the task of rejuvenating the magazine – pushing it past the boundaries of the dated design.
While completing my research and development for the facelift, I recognized that the final product needed to be easy-to-read, quick-glance friendly, current + stylish but with clean lines, matching a spa environment. Preliminary ideas and concepts that ran pas the editorial and design team were quickly approved and were communicated as being innovative and streamlined – a perfect conclusion to a reshaped magazine.
The re-design process was undertaken in a quick manor and the new Spa Inc. was unveiled within 2 months from the start date.
