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Planet Nutrition - Lanch ads for the Aubrey Organics range of skin, body and hair care products in the UAE.
Sony Microvault - Campaign for Sony Microvault.
'The Entire Music Store in your Pocket'.
M'Sharie - Dubai Investments - 2009 Corporate campaign for M'Sharie, a division of Dubai Investments that analyses and invests in Industries which are running in loss, builds and supports them towards success again!
Department of Tourism & Commerce Marketing - 2009 Corporate Campaign promoting Dubai as the prime tourism destination worldwide.
Dubai World Trade Centre Hospitality Recruitment - Hospitality is a form of art just like any other. The ad aims at creating a similar feel to compel university students to come, learn and earn this new form of art.
DAE Flight Academy - Campaign for DAE's 12-14 month 'Frozen' Airline Transport Pilot License programme
Dubai Event Management Corporation (DEMC) - Launch ad for DEMC - an event company with a different outlook towards event management.
Dubai Municipality - Reuse Plastic Bags! - Plastic is becoming a huge threat to our environment. Dubai Municipality's awareness effort to inform the people of Dubai where they are heading to!!
DM eCorrespondence - Dubai Municipality encourages the use of e-mail as against sealed paper tenders and documents... from paper to pixel!
Dubai Culture & Arts Authority (DCAA) - Get into Character - Print Campaign for the Dubai Youth Theatre Festival 2008
Planet Nutrition - Juice Master opening announcement ad - Planet Nutrition is one of the leading Nutrition Outlets in the UAE. Announcing the opening of Juice Master - a 100% natural fruit juice outlet, now at PN in Dubai Mall.
Panasonic - Launch ad for the new Panasonic Mobile - X300, the mobile with a different angle!
Panasonic Lamdash - Launch for the Lamdash Range of Shavers from Panasonic
Tourism Malaysia - Strengthen Malaysia's appeal as a hot tourism destination. Campaign for the year 2002 for the MENA region (The only year the creatives were done here in Dubai).
31 May World No Tobacco Day 2006 - The theme for World No Tobacco Day 2006 was 'Tobacco - deadly in any form or disguise', whether you smoke a cigarette, a cigar, pipe or chew tobacco.
Dubai Maritime Centre - An advertising campaign announcing the launch of the Dubai Maritime Centre - the world's first purpose built maritime centre.
Knowledge Horizon - To reinforce the image of Knowledge Horizon as being a leader in providing quality higher education - gives you a distinct identity.
Dubai Accreditation Center (DAC) - DAC is a government body which certifies accreditation firms who in turn accredit commercial firms, products and services, which means double guarantee, double assurance.
Environmental Center for Arab Towns (ECAT) - Protecting our most prized posession - Our Environment. A print campaign for Dubai Municipality
Gitex Shopper 2008 - Launch concept for Gitex Shopper 2008 - The Consumer Electronics Expo which is the biggest in the region!
Environmental Center for Arab Towns (ECAT) - A Dubai Municipality print campaign to educate the public about the importance of environment conservation for all arab towns.
Emaar Financial Services - A campaign development exercise to reinforce trust and confidence in EmaarFS as being a committed partner for all your investment needs.
Sofitel Hotels - Ads for two of the outlets in Sofitel City Centre - La Cite and Curchill's.
World Trade Club - Dubai - Print campaign relaunching the World Trade Club - Dubai as being the premiere club for Business Networking.
Dubai Sports City - Launch campaign for Canal Residence West - a prime project of Dubai Sports City which displays an unique 'Riviera' lifestyle.
Emirates National Development Programme - An education exercise to inform UAE nationals about the benefits of joining the Private sector and motivate them to do so.
Feet First Reflexology Center - Tactical print campaign to inform public about general promotions, discounts and new showrooms for the centre.
Emirates Post (EMPOST) - Ads for two distinct services offered by Empost.
Dubai Municipality - Have Your Say - A campaign to inform the residents of Dubai about the 'Have Your Say' campaign - A platform to voice your opinion for the betterment of the city.
Al Yousuf Motors - Launch & Promotional Advertisements for Diahatsu & Chevrolet brands. 1] Launch of the new Diahatsu Sirion, 2] Launch of the new Diahatsu Terios 4X4 & 3] Ramadan Promotion for Chevrolet Lumina & Caprice.
DM Smoke Free - In sync with the WHO's 2007 initiative to create a smoke free environment, Dubai Municipality too wanted to create awareness of the same, later also implemented the ban on smoking in all public places.
Al Jimi Mall, Al Ain - Al Jimi Mall extended its floor area with a host of new shops and boutiques added on to its list. An ad to thank all its customers and assure them of even better service and greater value.
Dubai Municipality - Clean City - An initiative by Dubai Municipality to encourage the people of Dubai to give suggestions for a cleaner and safer Dubai.
Dubai Municipality - Terhab Service - Print ad to launch DM's 24 hours automated telephone inquiry service - Terhab. Have all your questions answered and keep smiling.
Dubai Municipality - Libraries Campaign - During DSS 2004, Dubai Municipality launched a print campaign motivating parents to inspire their children to visit the DM libraries and gain knowledge.
IDEX 2007 - Print ad for the 8th International Defence Exhibition & Conference 2007 (IDEX) - the slogan being 'Power for Peace'.
Department of Tourism & Commerce Marketing - 2009 Corporate Campaign promoting Dubai as the prime tourism destination worldwide.
ATL Print
Kaushik Saha
Creative Director Mumbai, India