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Colts Official Jeweler - This logo was created to show "official jeweler" status of Reis-Nichols for promotional purposes.

The logo was created to look like a stamp, something very official. The type is collegiate and formal and the wear should enhance the stamped effect.

Because this logo was always used in conjunction with the store's existing branding, I was able to escape the standard color scheme.
Lucky 7 Logo - Lucky 7 was a promotion used for the Peyback Bowl charitable bowling event in 2008. The promotion included a game where players could win prizes from Reis-Nichols while playing for charity.

This logo was printed on custom printed bowling shirts, documents used during play, and cork-backed drinking coasters which were distributed throughout all participants in the bowling alley for maximum marketing reach.
The Reserve Diamond - This logo was created to be the face of a new branding campaign to promote a series of the most perfect diamonds available.

The logo had to be simple and classical. It needed to be something you might see stamped on an antique jewelry box, with lasting power, but modern enough to not be immediately dated.

This logo is used on fliers, billboards, duratrans, advertisements and even on the web.
Reserve Diamond Concepts - These are some of the rough concepts that were created when initially refining the logo concept for the Reserve Diamond brand. without initial agreement on the direction for this brand, many concepts were drawn up.

Some of these were a far cry from the store's brand, and some used it's existing elements readily to tie the two together. The finished logo is also available in the Logos section of my portfolio to see how I tied it to the store brand using the colors and a clean serif font.
DSS Logo - Logos designed for DSS Indy. The DSS logo was based closely on their existing brand, and the s3 logo was designed to call out each of the 3 services offered.
DSS Logo - Logos designed for DSS Indy. The DSS logo was based closely on their existing brand, and the s3 logo was designed to call out each of the 3 services offered.
Diamond Event 2008 - Logo created for the Reis-Nichols Diamond Event in 2008. I love fancy type.
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Logo Design
Jon Scott
Art Director / Webmaster Alexandria, IN