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Cashmere Beauty Bar at TIFF 2016

XM activation for Cashmere Bathroom Tissue -

Known for its association with fashion and beauty (through the White Cashmere Collection fashion show as well as the themes and imagery presented in its mass ad campaigns), Cashmere has the ability to transform the mundane into the marvelous.

I helped the brand bring beauty to its consumers while they wait at the events they sponsor—we treated them to a little pampering, and made sure they looked their beautiful best.

Kelley Doris
Creative Director/Writer Toronto, Canada