Joe Fresh Style Fall 07 Lookbook - One of many lookbooks created for Joe Fresh Style; the theme developed for Fall 07 was "dress fresh"
Joe Fresh Style Summer 07 Lookbook - One of many seasonal lookbooks created for Joe Fresh Style - "summer style made simple"
Joe Fresh In-Store Signage - One set of many in-store graphics and communications created for Joe Fresh; campaign theme created was "summer dressing"
Joe Holiday - The theme developed for the holidays was "Joe to the World"
Joe Fresh Style Direct Mail - Customer feedback/contest direct mail piece written for Joe's first fall season
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Joe Fresh Style - Selected Work
In addition to naming and branding Joe Fresh Style, my partner and I created all the launch materials for this iconic Canadian brand, as well as all the seasonal lookbooks and other communications for Joe Fresh's first year in stores. From photoshoots to flyers, we ensured the story of Joe Fresh started off just right.
