Promotional Lanyard Card for Musician Vicki Genfan
World class musician, Vicki Genfan, needed a promotional piece to hand out at a large music trade show...something that would feel special and that would provide value for the recipient.
What's the coolest thing a fan can have in the music world? The All Access pass, right? So I created an All Access pass that Vicki attached to lanyards and gave away. The back side of the pass gave info on how to get All Access to Vicki's music, instructional materials and select guitar tabs. The back of the card also shared info on how to enter to win a contest to win a Vicki Genfan signature Luna guitar.
