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IRIS | reinvention of women's shaving

Welcome to the reinvention of women's shaving! Through many interviews, focus groups, and surveys of young women (13- 25) from all over the world, the basic consensus is that women's shaving is everything but fun. Many women who had positive initial shaving experiences have become quickly displeased with the process. Women who had a negative initial shaving experience stayed negative or neutral. All in all, shaving is not exciting.

So with Iris, the new shaving subscription, you can keep your shaving experience exciting with new add-ons that arrive in the mail every season.

Like a magazine subscription, Iris allows you to purchase just one slimmer electric razor with a trimmer on the other end. Every season, there will be a new trending item such as a moisturizer or buffer that can be placed in the trimmer end to serve other purposes. And since shaving expectations change with age, many of the items will become more and more prevalent according to your age.

Enjoy IRIS service!

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Kelly Lin
Industrial Design student Chicago, IL