Launch Video
My role: Art Direction / Production Company: Plum Productions
Hu-Friedy EverEdge 2.0 Product Launch

EverEdge is a metal Hu-Friedy developed in 1995. A large percentage of Hu-Friedy dental instruments are made with EverEdge Technology. In 2013 Hu-Friedy started improving the metallurgy of EverEdge and in 2016 they launched over 100 instruments patterns in EverEdge 2.0. The Marketing Communications team was in charge of print and social advertising, marketing collateral, convention booth experience, video and email. This was one of Hu-Friedy’s largest product launches and most strategic. I was the lead designer and art director on all the materials below. This launch had one of the largest organic reaches on Facebook and it created a lot of stir at the Chicago Dental Society’s Midwinter convention.

Freelance, Full-time
Keri Harvey
Creative / Designer / Marketer Chicago, IL