Hu-Friedy's Giant Molar

In 2014 The Chicago?Dental Society celebrated 150 years and to celebrate they manufactured 12 giant molars for their February dental convention in Chicago. Hu-Friedy sponsored a molar and a small team in our Marketing department decorated the molar with Hu-Friedy products. We used colors that represent our brand and recreated some of our branding elements instrumentation. For instance, our logo was recreated with pedeatric dental crowns! Attendants voted for their favorite molar at the convention and the top 4 were then dispalyed in Michigan Ave outside the Chicago Dental Society's offices. Hygienists fell in love with our Hu-Friedy molar and we were lucky to have it displayed on Michigan Ave during the summer in 2014!

Freelance, Full-time
Keri Harvey
Creative / Designer / Marketer Chicago, IL