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Hasbro: Bop it Evolve

Bop it Evolve is a toy for all ages. The game is titled "Evolve" due to different settings of increasing difficulty. As the toddler grows from child to adult the game evolves in order to always challenge the user through 2 settings.

The first setting for a toddler helps learn basic motor skill whilst entertaining through interactive sounds and vibrations. The styling was inspired by a baby's rattle but the smart modern simplicity allows the parent able to pick up and play through the second setting which is the classic Bop It game.

This Bop It is the only concept version that can be picked up by any age in the family. The verbal instructions and easy to use "between palm" ergonomics means the blind can also play. The material would be food grade Polyethylene allowing it to be safe for toddlers to put in their mouth and be cleaned.

Harrison Ketley
London South Bank University Graduate - Product Design London, United Kingdom