Kevin Blankenship

This concept put a different spin on the traditional company Christmas bonus announcement. Instead of the standard CEO message, I opted for the CEO to play Santa Claus instead and provide all of the factual information at the end of the spot. The result made it the most-watched video in the company's history for that year.

Since this idea had to be sold to the executive team for approval, I wrote and storyboarded the spot, detailing how the pacing would show Santa and the CEO.

• Creative Direction
• Copywriting & Editing
• Illustrator
• Illustration