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Sunway Pyramid Fashion Confectionary
The online interactive campaign has to:
- Attract potential shoppers by showcasing fashion pieces (clothing, accessories e.g. bags) from the mall’s tenants.
- Allow the users to interact/play online in a virtual wardrobe.
- Encourage social sharing by the users.
The Solution
The most important aspect of the virtual wardrobe was that it has to be as realistic as possible. Enabling users to upload their own images would perhaps be the most realistic approach, but we were limited by time. We then determined that we would create realistic models of various shapes and sizes using illustration, letting users select different combinations as they wish.
