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Urbanscapes 2013
Urbanscapes is Malaysia’s longest-running all-day creative arts festival. Urbanscapes 2013 featured a diverse lineup of fashion, comedy, music and creative acts including Glasgow-based indie rock band Franz Ferdinand. Tricor Senedi deployed the Urbanscapes 2013 website, and provided the tech for the pre-festival 10 day QR Code campaign. The QR Code “treasure hunt” had Kuala Lumpur city folks scurrying about to reveal the festival’s lineup using hidden QR codes to win free passes.
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