Emails were sent every 2 weeks with slightly altered messages in order to convey project's goal interactively, while staying fresh in target market's memory.
Custom infographics for visual interest while breaking up email content.
Infographic to keep track of funds raised. Updated with each email blast in order to motivate the audience while showing progress.
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Email Marketing: Break Free
Break Free, a non-profit that aims to educate young Americans about sex trafficking, wanted to raise funds for education courses via email. Worked with data manager and copywriter to create and run fundraising email campaign.
