Volvo Trucks Engine Ad - As the sole Art Director for Volvo Trucks North America, I established the look for this campaign and created each ad in the series including all retouching. I added new gaskets, rebuilt the embossed logo on top, color corrected, removed blemishes in the paint, added shadows and using clipping paths dropped it on a solid background.
Volvo Trucks VHD Ad - I established the look for this campaign and created each ad in the series including all retouching. I removed striped decals from the truck (effectively rebuilding the door), placed it on a new background and hand painted all the dust.
Volvo Trucks 780 Ad - I established the look for this campaign and created each ad in the series including most of the retouching. I did a rough comp for an ad and the client loved it so much that they wanted to make it into a poster. This was the result. I directed the photoshoot, working with another retoucher, we composited the truck from over 90 shots, changed the color of the cab, removed certain features at the clients request and placed the truck on a new background.
Comp Ad for Tufts Floating Hospital for Children - The concept here was to create fun, new, compound words dubbed ''Tufts Speak'' to describe various benefits of the hospital. In this case ''Pediatriclose'' is used to convey great pediatric care close to home. I used the words to create the photo and as a way to dress up stock photos and keep production costs down.
Comp Ad for Tufts Floating Hospital for Children - This is a rough comp ad from a series for Tufts New England Medical Center, Floating Hospital for Children. Taking the ''Floating Hospital'' literally I wanted to create a visual that read more like a dramatic movie poster than a hospital ad. The strategy was that they were bringing world class care to the suburbs through specialty centers.
UNC Health Care Spine Center Ad - Print ad for UNC Healthcare. Budgets were tight and we were forced to use royalty free photography. As the sole Art Director for UNC Health Care, I established a look for this award winning service/solution campaign while still staying within budget.
Sharpies grill & bar Ad - Sharpies grill & bar needed an identity and a series of print ads to convey a high-end feel and separate them from other restaurants. Using vintage textures and royalty-free maritime etchings I was able to achieve both sophistication and style on their limited budget.
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