• About
  • Portfolio
  • Stream
Bellezza - Melanie heads to the local paint store to begin the process of redecorating her bedroom. After all, everyone on her block had already renovated and she wants to change her look too. She browses the painting tools selection and can’t figure out why every paint roller is the same. If the same design hasn’t been changed in almost 100 years than it must be the best, right? Melanie glances quickly at her watch. Uh oh, no time to pick one now it’s time to get the kids from school.
This project was developed to reflect a specific user. Women 35-55 participate in many home improvement projects, and contribute significantly to the growing industry. Despite this, most painting supplies do not relate to women.
Bellezza - The final design is a user-friendly roller with a two-toned theme. The roller dispenses plasitc bags for easy storage and cleanup. A cap on the end of the roller encloses the plastic bag dispenser so that the bags will remain clean until needed. There is also a clip on the opposite side of the roller so the plastic bag can be clipped into place. The overall design is oriented towards women's environments, physical needs and is perfect for their busy lifestlye.
Bellezza
Bellezza - Bellezza is simple to use and provides many advantages when painting. The plastic bags not only keep the roller fresh but they ease disposal. The angled handle helps reduce shoulder and wrist pain which many women complain about. The roller is also expandable to help reduce use of step stools, and the bag cartridges are easily replaceable.
  • o
Bellezza