Kathleen Gibbons

In the highly specialized natural gas technology sector, driving growth across OEM and wholesale markets requires a multi-channel approach to global marketing communications. While at Maxitrol Company, I spearheaded a comprehensive digital and offline content strategy, aligning complex industrial capabilities with compelling B2B storylines to drive lead generation. Beyond architecting an organic and paid social media playbook that quadrupled the company’s LinkedIn audience, I managed the corporate website—optimizing technical content for SEO and digital discoverability. By collaborating closely with internal stakeholders and external agencies, I delivered high-impact sales collateral and integrated campaigns spanning digital platforms, print media, and international trade shows. Ultimately, this holistic approach strengthened global brand equity, established digital thought leadership, and created a scalable engine for commercial growth.

• Project Management
• Content Strategy
• Branding & Corporate Identity
• Copywriting & Editing
• Content Management
• Social Media Marketing