To modernize operations, establish a direct revenue channel, and expand the reach of a longstanding institution, the Royal Oak Concert Band required a digital infrastructure capable of driving online ticket sales and aligning internal stakeholders. This case study details my leadership of their digital transformation—spanning from board-level strategic planning to ongoing technical management. The project encompassed UX-focused platform development, seamless e-commerce integration, and established digital governance. By bridging core organizational objectives with user-centered design, I launched a scalable architecture that successfully drives digital conversions, maximizes community impact, and streamlines operations for an 80-member organization.
View WebsiteRoyal Oak Concert Band: Brand Strategy
