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Promotional Items - The identity of the campaign was transferred to various promotional items such as: a take-out box, postcards, and buttons.
Bowling Poster - The main objective of the one-half campaign is to raise awareness of food waste in America. The identity and name of the campaign was shaped around one simple fact—one-half of our food produced in America is eventually thrown away. This idea of taking our food for granted is translated onto the slogan and concept of the campaign, which warns viewers to not play with their food.
Chess Poster - The main objective of the one-half campaign is to raise awareness of food waste in America. The identity and name of the campaign was shaped around one simple fact—one-half of our food produced in America is eventually thrown away. This idea of taking our food for granted is translated onto the slogan and concept of the campaign, which warns viewers to not play with their food.
Tennis Poster - The main objective of the one-half campaign is to raise awareness of food waste in America. The identity and name of the campaign was shaped around one simple fact—one-half of our food produced in America is eventually thrown away. This idea of taking our food for granted is translated onto the slogan and concept of the campaign, which warns viewers to not play with their food.
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One Half Message Campaign
Kien Nguyen
Design acknowledges change San Jose, CA