(Contest) Mary Kay -- National Student Advertising Competition 2014
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LSU AdFed team worked on this case study for National Student Adverting Competition 2014. The challenge was to develop a campaign proposal for the cosmetic brand, Mary Kay. The case centers around how Mary Kay would attract the consumers of female 18-25 years old. Our campaign made to the 2nd place in the regional (district 7).
I was in charge of the market research with the team, and the entire media planning. I also partially contributed to the creative concepting and design mock-ups.
