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(Personal) Copy-writing for Gatorade
This is a copy-writing I wrote on my own time for my favorite drink, Gatorade. The target for this campaign consists of male and female athletes between the ages of 18 and 34. The copy is consistent with previous messaging from the brand and encourages consumers to show the world what they’re capable of.
The media I wrote for are TV, print and outdoor, which are listed in that order.
