I’m an in-house design leader who helps focus, differentiate and grow your business.
For me, design is about solving the right problems. “Pretty” is a bonus.
I believe that simple is great but useful is better.
Phobias include sand, feet and Victorian architecture.
The logotype was a simplification of an existing mark—making it one color per side saved over $100,000 per year on printing while maintaining the visual recognition of the original. The addition of a pattern made it stand out from competitors.
