Designing Culture

To develop a set of truly genuine, unique, applicable and actionable company values.

A group of non-executive volunteers from across the organization were selected to collaborate on the project. They first identified their own personal beliefs which were then organized to find common themes that would serve as the foundation for developing the values.

The end result was a group of four meaningful and descriptive principles. The group decided to refer to the final as “principles” instead of “values” because the later is more transient by definition whereas principles are fundamental truths.

Icons were also designed for each individual principle to add a visual element to help easily identify principle-related initiatives.

Kirk Alan Johns
Creative Director Washington, DC