Crescent Bay is the most popular scent in the Hollister body care line. In order to take advantage of that success I was asked to design as many new products as possible to expand upon the line while maintaining the current design aesthetic. The original line included only a body lotion and body mist, but the new lineup also has a mesh sponge, sand scrub, body wash, candle, shimmer mist, eau de toilette, rollerball, lip gloss and nail polish. Each season a new product is launched. Seen at the top left is the original concept, below and to the right are photographs of some of the new products that have been launched.
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Hollister Crescent Bay Product Expansion
Crescent Bay is the most popular scent in the Hollister body care line. In order to take advantage of that success I was asked to design as many new products as possible to expand upon the line while maintaining the current design aesthetic. The original line included only a body lotion and body mist, but the new lineup also has a mesh sponge, sand scrub, body wash, candle, shimmer mist, eau de toilette, rollerball, lip gloss and nail polish. Each season a new product is launched. Seen at the top left is the original concept, below and to the right are photographs of some of the new products that have been launched.
