HunnyBon is a New York based natural sweet shop created to allow customers to indulge their sweet tooth in a healthier way. They were looking for branding that promoted this healthy, happy and fun lifestyle that also felt modern and trendy. In order to get the HunnyBon logo to represent that feeling, I created a cute, curious bear graphic gazing at the candy “O” within the modern typography. The color palette contains a primary palette of warm charcoals and a secondary palette of bright colors inspired by nature’s sweets: fruits. The candy is packaged in clear bags and wrapped in fun, patterned labels, allowing the candy to truly shine. I then created collateral items to fit into the lineup such as “Hey There HunnyBon” personalized greeting cards, hangtags and business cards.
