AD 1: iBooks - This campaign was a pitch for our iBooks launch. The "On the Flip Side" concept demonstrated here puts a positive, yet punchy spin on age-old teenage "issues" from "sharing" work to spotty attention to sub-par performance and academic laziness. By adding a new perspective to every headline, we show even the most skeptical parents that iBooks interactive textbooks can take the challenge out of their child's learning, and replace it with honest to goodness fun.
Original tagline suggested: Contrary to popular disbelief, learning can be fun.
Additional headline executions:
Her head is always in the cloud. (image: female student on iPad)
She lays about studying all the time. (image: teenager lazing about scrolling on an iPad)
He got caught sharing his work again. (image: two boys collaborating over an iPad)
They swiped another book again. (image: two teens swiping the tablet screen)
POSTER 1: iBooks - This campaign was a pitch for our iBooks launch. The "On the Flip Side" concept demonstrated here puts a positive, yet punchy spin on age-old teenage "issues" from "sharing" work to spotty attention to sub-par performance and academic laziness. By adding a new perspective to every headline, we show even the most skeptical parents that iBooks interactive textbooks can take the challenge out of their child's learning, and replace it with honest to goodness fun.
Original tagline suggested: Contrary to popular disbelief, learning can be fun.
Additional headline executions:
Her head is always in the cloud. (image: female student on iPad)
She lays about studying all the time. (image: teenager lazing about scrolling on an iPad)
He got caught sharing his work again. (image: two boys collaborating over an iPad)
They swiped another book again. (image: two teens swiping the tablet screen)
AD 2: iBooks - This campaign was a pitch for our iBooks launch. The "On the Flip Side" concept demonstrated here puts a positive, yet punchy spin on age-old teenage "issues" from "sharing" work to spotty attention to sub-par performance and academic laziness. By adding a new perspective to every headline, we show even the most skeptical parents that iBooks interactive textbooks can take the challenge out of their child's learning, and replace it with honest to goodness fun.
Original tagline suggested: Contrary to popular disbelief, learning can be fun.
Additional headline executions:
Her head is always in the cloud. (image: female student on iPad)
She lays about studying all the time. (image: teenager lazing about scrolling on an iPad)
He got caught sharing his work again. (image: two boys collaborating over an iPad)
They swiped another book again. (image: two teens swiping the tablet screen)
POSTER 2: iBooks - This campaign was a pitch for our iBooks launch. The "On the Flip Side" concept demonstrated here puts a positive, yet punchy spin on age-old teenage "issues" from "sharing" work to spotty attention to sub-par performance and academic laziness. By adding a new perspective to every headline, we show even the most skeptical parents that iBooks interactive textbooks can take the challenge out of their child's learning, and replace it with honest to goodness fun.
Original tagline suggested: Contrary to popular disbelief, learning can be fun.
Additional headline executions:
Her head is always in the cloud. (image: female student on iPad)
She lays about studying all the time. (image: teenager lazing about scrolling on an iPad)
He got caught sharing his work again. (image: two boys collaborating over an iPad)
They swiped another book again. (image: two teens swiping the tablet screen)
AD 3: iBooks - This campaign was a pitch for our iBooks launch. The "On the Flip Side" concept demonstrated here puts a positive, yet punchy spin on age-old teenage "issues" from "sharing" work to spotty attention to sub-par performance and academic laziness. By adding a new perspective to every headline, we show even the most skeptical parents that iBooks interactive textbooks can take the challenge out of their child's learning, and replace it with honest to goodness fun.
Original tagline suggested: Contrary to popular disbelief, learning can be fun.
Additional headline executions:
Her head is always in the cloud. (image: female student on iPad)
She lays about studying all the time. (image: teenager lazing about scrolling on an iPad)
He got caught sharing his work again. (image: two boys collaborating over an iPad)
They swiped another book again. (image: two teens swiping the tablet screen)
POSTER 3: iBooks - This campaign was a pitch for our iBooks launch. The "On the Flip Side" concept demonstrated here puts a positive, yet punchy spin on age-old teenage "issues" from "sharing" work to spotty attention to sub-par performance and academic laziness. By adding a new perspective to every headline, we show even the most skeptical parents that iBooks interactive textbooks can take the challenge out of their child's learning, and replace it with honest to goodness fun.
Original tagline suggested: Contrary to popular disbelief, learning can be fun.
Additional headline executions:
Her head is always in the cloud. (image: female student on iPad)
She lays about studying all the time. (image: teenager lazing about scrolling on an iPad)
He got caught sharing his work again. (image: two boys collaborating over an iPad)
They swiped another book again. (image: two teens swiping the tablet screen)
AD 4: iBooks - This campaign was a pitch for our iBooks launch. The "On the Flip Side" concept demonstrated here puts a positive, yet punchy spin on age-old teenage "issues" from "sharing" work to spotty attention to sub-par performance and academic laziness. By adding a new perspective to every headline, we show even the most skeptical parents that iBooks interactive textbooks can take the challenge out of their child's learning, and replace it with honest to goodness fun.
Original tagline suggested: Contrary to popular disbelief, learning can be fun.
Additional headline executions:
Her head is always in the cloud. (image: female student on iPad)
She lays about studying all the time. (image: teenager lazing about scrolling on an iPad)
He got caught sharing his work again. (image: two boys collaborating over an iPad)
They swiped another book again. (image: two teens swiping the tablet screen)
POSTER 4: iBooks - This campaign was a pitch for our iBooks launch. The "On the Flip Side" concept demonstrated here puts a positive, yet punchy spin on age-old teenage "issues" from "sharing" work to spotty attention to sub-par performance and academic laziness. By adding a new perspective to every headline, we show even the most skeptical parents that iBooks interactive textbooks can take the challenge out of their child's learning, and replace it with honest to goodness fun.
Original tagline suggested: Contrary to popular disbelief, learning can be fun.
Additional headline executions:
Her head is always in the cloud. (image: female student on iPad)
She lays about studying all the time. (image: teenager lazing about scrolling on an iPad)
He got caught sharing his work again. (image: two boys collaborating over an iPad)
They swiped another book again. (image: two teens swiping the tablet screen)
OUTDOOR: iBooks - This campaign was a pitch for our iBooks launch. The "On the Flip Side" concept demonstrated here puts a positive, yet punchy spin on age-old teenage "issues" from "sharing" work to spotty attention to sub-par performance and academic laziness. By adding a new perspective to every headline, we show even the most skeptical parents that iBooks interactive textbooks can take the challenge out of their child's learning, and replace it with honest to goodness fun.
Original tagline suggested: Contrary to popular disbelief, learning can be fun.
Additional headline executions:
Her head is always in the cloud. (image: female student on iPad)
She lays about studying all the time. (image: teenager lazing about scrolling on an iPad)
He got caught sharing his work again. (image: two boys collaborating over an iPad)
They swiped another book again. (image: two teens swiping the tablet screen)
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iBooks
iBooks - This campaign was a pitch for our iBooks launch. The "On the Flip Side" concept demonstrated here puts a positive, yet punchy spin on age-old teenage "issues" from "sharing" work to spotty attention to sub-par performance and academic laziness. By adding a new perspective to every headline, we show even the most skeptical parents that iBooks interactive textbooks can take the challenge out of their child's learning, and replace it with honest to goodness fun.
Original tagline suggested: Contrary to popular disbelief, learning can be fun.
Additional headline executions:
Her head is always in the cloud. (image: female student on iPad)
She lays about studying all the time. (image: teenager lazing about scrolling on an iPad)
He got caught sharing his work again. (image: two boys collaborating over an iPad)
They swiped another book again. (image: two teens swiping the tablet screen)